We were hired as a branding consultant for the Meatpacking district’s newest restaurant venture – Coco J’adore. The French inspired hot spot required total branding exploration and implementation on all digital platforms.
We optimized Coco’s instagram curation in two parts by producing several high end photo shoots that not only looked great, but targeted user engagement to promote events taking place at the restaurant; specifically Verbal Burlesque with Michael Imperioli of the Sopranos and a weekly Fête du Rosé party with custom graphic design work. We also took over the instagram story feature, creating unique GIFs and videos to entertain viewers.
We garnered more likes in one post than the company had previously achieved with our stylish images of the restuaruant’s Croque monsieur sandwich for a Forbes magazine feature – See here.
See our Images from the start studded Verbal Burlesque event at the restaurant. Owner Mario Carta was thrilled with the imagery from the evening.
We produced a quick promotional photoshoot with models to juxtapose fashion photography with traditional restaurant photography on the instagram feed.
Graphic Design & Photography examples:
We partnered with Splash Public Relations in effort to streamline traditional and organic social media efforts on facebook. We overhauled the official page, choosing to highlight major press features and update the visual collateral on the site. A combination of paid and organic sharing efforts helped elevate press placements and upcoming events at the restaurant with the community.
Coco’s website had been previously built out on a WIX platform, but had been updated without the web development team and the resulting changes compromised the formatting on the site. Additionally, the site was lacking the dramatic, high end photography needed to fit in the competitive high end NYC restaurant community. We took control of the site, corrected the formatting errors and updated the visual content with our photographs. We also changed the color scheme from a pale pink to sleek black & white motif.