Faymous officially began when I was event directing at a Contemporary Art gallery in New York City while also photographing the top Opera singers in the world. The company’s mission evolved when we synchronized organic social media marketing efforts within various industries finding intersections to target luxury clientele.
What is Faymous Studios?
Faymous Studios is a content creation company providing both experiential marketing and branded content to its clients.
What is Experiential Marketing?
In my case, I developed an Opera recital series, Opéra Rox, in ROX Gallery (my client) with the intention of alluring potential art collectors to the gallery while simultaneously promoting the singers (my other clients). By the second Opéra Rox installation, we had over 500 attendees and unexpected press for both the gallery and the singers. The concept was used many times over with the intention of drawing high end clients to curated spaces with Opera singers/classical music and is widely mimicked in the New York City area.
What is Branded Content?
An example of this is my partnership with a European lux lifestyle brand/Startup when they approached me about tapping into the US market. I analyzed existing marketing materials and suggested a new marketing direction to the company. We then executed a series of editorial photoshoots that were showcased in several fashion magazines and on social media platforms. We positioned a major Opera star in the ad campaign with the intention of garnering attention from a more sophisticated client base while also drawing attention to the company products.